![Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft?s Entertainment and Devices Division, unveils the new Xbox 360 during a media briefing at the Wiltern Theatre in Los Angeles June Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft?s Entertainment and Devices Division, unveils the new Xbox 360 during a media briefing at the Wiltern Theatre in Los Angeles June](https://c8.alamy.com/comp/2E75BXH/don-mattrick-senior-vice-president-of-interactive-entertainment-business-in-microsofts-entertainment-and-devices-division-unveils-the-new-xbox-360-during-a-media-briefing-at-the-wiltern-theatre-in-los-angeles-june-14-2010-the-more-compact-higher-capacity-xbox-console-will-start-shipping-to-retailers-monday-and-be-available-to-consumers-this-week-with-a-250-gigabyte-hard-drive-the-console-will-carry-the-same-price-tag-of-299-reutersmario-anzuoni-united-states-tags-entertainment-society-sci-tech-business-2E75BXH.jpg)
Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft?s Entertainment and Devices Division, unveils the new Xbox 360 during a media briefing at the Wiltern Theatre in Los Angeles June
![Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010. Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010.](https://c8.alamy.com/comp/2D17BJK/don-mattrick-senior-vice-president-of-interactive-entertainment-business-in-microsofts-entertainment-and-devices-division-speaks-during-the-xbox-360-media-briefing-at-the-wiltern-theatre-in-los-angeles-june-14-2010-microsoft-corp-will-begin-selling-its-kinect-motion-sensing-game-system-on-nov-4-before-the-crucial-holiday-season-hoping-to-lure-new-and-casual-players-to-the-xbox-and-steal-a-march-on-rivals-reutersmario-anzuoni-united-states-tags-society-entertainment-sci-tech-business-2D17BJK.jpg)
Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010.
![Just When You Thought That XBox One's PR Couldn't Get Any Worse, the Xbox Boss Proves That It's Possible : Global Nerdy Just When You Thought That XBox One's PR Couldn't Get Any Worse, the Xbox Boss Proves That It's Possible : Global Nerdy](http://www.globalnerdy.com/wordpress/wp-content/uploads/2013/06/its-called-xbox-360.jpg)
Just When You Thought That XBox One's PR Couldn't Get Any Worse, the Xbox Boss Proves That It's Possible : Global Nerdy
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